What brand of facial cleanser is the gentlest? Evaluation and recommendation of popular brands across the Internet
In the past 10 days, discussions about mild facial cleanser have soared on major social platforms and e-commerce platforms. As consumers pay more attention to the matching of skin care ingredients and skin type, how to choose a truly gentle facial cleanser has become a hot topic. This article combines hot discussion data and professional reviews across the Internet to sort out the most popular mild facial cleanser brands and provide detailed comparisons for you.
1. The whole Internet is hotly discussing the top 5 brands of mild facial cleanser.

| Ranking | Brand | Popular models | Core mild ingredients | Monthly sales volume of e-commerce platform (10,000+) |
|---|---|---|---|---|
| 1 | Curel | Soaking Moisturizing Cleansing Foam | Ceramide, Eucalyptus globulus leaf extract | 8.2 |
| 2 | Freeplus | Purifying facial cleansing cream | Amino acid surface activity, jujube fruit extract | 7.5 |
| 3 | eltaMD | Amino Acid Foaming Cleanser | Triple amino acid, bromelain | 6.8 |
| 4 | Winona | Soothing Moisturizing Cleanser | Purslane extract, hyaluronic acid | 5.3 |
| 5 | Cetaphil | Gentle cleanser | Patented mild formula, soap-free | 4.9 |
2. Comparison of key indicators of moderation
By analyzing the mildness test reports of facial cleansers released by professional evaluation agencies in the past 10 days, we found the following key data:
| Test items | Kerun | Fulifangsi | eltaMD | Winona | Cetaphil |
|---|---|---|---|---|---|
| pH value (approximately 5.5 close to skin) | 5.0 | 5.5 | 5.8 | 5.2 | 6.0 |
| Irritating ingredients (species) | 0 | 0 | 1 | 0 | 0 |
| Suitable rate for sensitive skin (%) | 98% | 96% | 92% | 95% | 90% |
3. Shopping guide for different skin types
According to the advice recently posted by dermatologists on social media:
1. Dry sensitive skin:Give priority to Kerun containing ceramides or Winona containing purslane. These two products are outstanding in terms of moisturizing power and repairing the barrier.
2. Oily sensitive skin:Fulifang Silk Cleansing Cream has the best balance of cleansing power and mildness, and can effectively remove excess oil without tightening the skin.
3. Combination skin:The automatic foaming technology of EltaMD Amino Acid Foaming Cleanser can provide zoned care, cleaning the T zone and moisturizing the U zone.
4. Medical art aftercare:The tear-free formula of Cetaphil Gentle Cleanser is perfect for the delicate post-surgery period.
4. Insights into consumer trends
From the data analysis of Xiaohongshu, Weibo and other platforms in the past 10 days, we found:
1.Ingredient transparencyIt has become the primary concern of consumers, with 83% of popular discussions involving ingredient analysis.
2.Slightly acidic formulaSearch volume increased by 56% year-on-year, reflecting consumers’ emphasis on skin microecological protection.
3.Gentle cleansing for menTopic popularity increased by 32%, indicating the rapid growth of the men’s skin care market
4.Environmentally friendly packagingIt has become a new selling point, and the discussion of the product with interchangeable packaging design has increased by 40%.
5. Professional advice
The latest recommendations from the Dermatologist Branch of the Chinese Medical Doctor Association: When choosing a mild facial cleanser, you should pay attention to:
1. Avoid strong cleaning ingredients such as SLS/SLES
2. Give priority to fragrance-free and coloring-free formulas
3. There should be no tightness or tingling sensation after use.
4. You can just use water in the morning, and then use a mild facial cleanser at night.
Taken together, Kerun and Fuli Fangsi are currently the mild facial cleanser brands with the highest discussion and reputation on the entire Internet, but the specific choice must be determined based on personal skin type and needs. It is recommended that consumers ask for a sample before purchasing to observe the immediate reaction of the skin and the long-term use effect.
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