What brand of jacket looks good? Analysis of popular brands and trends on the Internet in the past 10 days
Recently, with the change of seasons from autumn to winter, jackets have become a hotly discussed item in the fashion circle. This article will analyze the most popular jacket brands for you from the perspective of brand reputation, design trends, cost performance and other dimensions based on hot topics on the Internet in the past 10 days.
1. Top 5 popular jacket brands in the past 10 days
| Ranking | Brand | heat index | core selling point |
|---|---|---|---|
| 1 | The North Face | 9.8 | Windproof and waterproof technology, the same style as celebrities |
| 2 | Canada Goose | 9.5 | Extreme cold protection, luxury quality |
| 3 | Patagonia | 9.2 | Environmentally friendly materials, the first choice for outdoor enthusiasts |
| 4 | Moncler | 8.9 | Stylish design, high-end and lightweight |
| 5 | Uniqlo | 8.7 | High cost performance, versatile basics |
2. Three major trends in jackets for autumn and winter 2023
1.Functional style continues to be popular: Search volume for multi-pocket design and reflective strip elements increased by 120% year-on-year;
2.Environmentally friendly materials are popular: Recycled polyester fiber jacket has become the TOP3 of Xiaohongshu’s grass-growing keywords;
3.Cross-border joint models are selling well: Louis Vuitton x NBA joint jacket pre-sale sold out in seconds.
3. Recommended brands for different budgets
| budget range | Recommended brands | typical price |
|---|---|---|
| Below 500 yuan | UNIQLO, ZARA | 299-499 yuan |
| 500-2000 yuan | Columbia, Jack Wolfskin | 800-1800 yuan |
| More than 2,000 yuan | Canada Goose, Moncler | 5,000-15,000 yuan |
4. Analysis of the effect of celebrities bringing goods
Exposure statistics of celebrity street style jacket brands in the past 10 days:
| star | Brand | Item type | Weibo topic reading volume |
|---|---|---|---|
| Wang Yibo | Balenciaga | oversize motorcycle jacket | 230 million |
| Yang Mi | Moose Knuckles | short down jacket | 180 million |
| Yi Yang Qianxi | Prada | Nylon work jacket | 150 million |
5. Purchase suggestions
1.outdoor needs: Priority will be given to professional brands such as The North Face and Patagonia;
2.urban commuting: Moncler, Max Mara and other light luxury brands show more texture;
3.student group: UNIQLO U series and GU Premium series are the most cost-effective.
According to Douyin #jacket evaluation topic data, the three major elements that consumers are most concerned about are:Warmth retention (38%), style design (32%), price (30%). It is recommended to choose the most suitable style after trying it on based on your own needs.
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