How to sell customized furniture? Analysis of popular topics and marketing strategies on the entire network in the past 10 days
As consumers' demand for personalized homes grows, the customized furniture market continues to heat up. This article combines hot topics on the entire network for the past 10 days (as of October 2023) and uses structured data analysis to dismantle the sales strategy of customized furniture for you.
1. A list of popular topics on the entire network
| Ranking | Topic keywords | Search volume (10,000) | Related Platforms |
|---|---|---|---|
| 1 | Custom furniture for small apartments | 28.5 | TikTok/Xiaohongshu |
| 2 | Selection of environmentally friendly boards | 19.2 | Zhihu/B site |
| 3 | Customized pit avoidance for the whole house | 16.8 | Baidu/WeChat |
| 4 | Smart custom furniture | 12.3 | Weibo/Tiktok |
| 5 | Custom furniture price comparison | 9.7 | Taobao/JD |
2. Analysis of core consumer needs
According to hot topic data, current consumer concerns are mainly focused on:
1.Space Utilization: The demand for small apartment solutions is outstanding, and the search volume of tatami + wardrobe combination increased by 43% month-on-month
2.Material Safety: The interaction volume of ENF-level environmental protection standards related content reached 62,000 times
3.Price transparency: Quotation calculator tool usage increased by 27% compared with last month
3. Customized furniture sales strategy
| channel | Conversion rate | Order customer price (yuan) | Key actions |
|---|---|---|---|
| Offline store | 35-45% | 28,000-45,000 | 3D design experience |
| E-commerce platform | 12-18% | 15,000-25,000 | AR preview function |
| Live streaming goods | 8-12% | 9,800-18,000 | Factory direct attack scene |
4. Four-step marketing implementation method
1.Content planting: Create a series of short videos "72-hour transformation of old and dilapidated" to highlight the effect of space transformation
2.Pain points solved: Develop the "Formaldehyde Emission Calculator" mini program to provide free testing services
3.Scene experience: Set up an intelligent lighting simulation system in the store to display the furniture effects under different lighting
4.Promotional conversion: Launch the "Autumn Renewal Season" event, double deposit + free maintenance service
5. Industry trend forecast
According to Baidu Index, the search volume of "modular custom furniture" increased by 82% year-on-year, and the number of patents related to "smart sensing wardrobe" increased by 67% compared with last year. Suggested attention:
- Deformable furniture technology
- IoT embedded design
- Quick-load structural solution
Conclusion: Customized furniture sales must closely follow the triple needs of "space × function × appearance", improve the experience through digital tools, create communication potential energy with the help of hot topics, and ultimately achieve the conversion from traffic to sales.
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