What’s the best way to match signature colors?
In commercial design, the color matching of signboards not only affects the visual effect, but also relates to Feng Shui fortune. Among the hot topics discussed on the Internet recently, the discussion on how the color of the sign can attract wealth is particularly prominent. This article combines the hot content of the past 10 days to analyze the auspicious matching scheme of signature colors for you, and attaches structured data for reference.
1. The Feng Shui significance of signature colors

According to traditional Chinese Feng Shui, different colors correspond to the energy of the five elements, which directly affects the wealth and popularity of the store. The following are the five auspicious colors and their meanings that have been hotly discussed by netizens recently:
| color | Five elements attributes | Auspicious meaning | Applicable industries |
|---|---|---|---|
| red | fire | Prosperous, happy and auspicious | Catering, weddings, retail |
| gold | gold | Attract wealth, wealth and prosperity | Finance, jewelry, luxury goods |
| green | wood | Vibrant, healthy and environmentally friendly | Health, education, environmental protection |
| blue | water | Smart, calm, trustworthy and reliable | Technology, medical, logistics |
| yellow | soil | Stable, thick, and strong affinity | Real estate, construction, home furnishing |
2. The most popular signature color scheme in 2023
According to the analysis of social media data in the past 10 days, the following three color combinations have become the new favorites of merchants:
| Combination name | main color | secondary color | Usage growth | Represent the brand |
|---|---|---|---|---|
| red gold | cinnabar red | champagne gold | +32% | Time-honored restaurants |
| Blue and white | deep sea blue | pearl white | +28% | technology company |
| Green and brown | emerald green | Log brown | +25% | health industry |
3. Three taboos in matching signature colors
Recently, Feng Shui experts have reminded the following collocation taboos on short video platforms:
1.water and fire: Red (fire) and black/dark blue (water) should not be directly matched, as it can easily lead to unstable operations. If it must be used, it is recommended to add gold or white as a blend.
2.Excessive glare
3.Competing with the industry: For example, hospitals using a lot of red (fire can overcome gold), educational institutions using too much black (water can overcome fire), etc. will affect the fortune of the industry.
4. Scientific basis for choosing sign colors
In addition to Feng Shui factors, color psychology research shows:
| color | psychological effect | memory retention rate | Best viewing distance |
|---|---|---|---|
| red | Stimulate appetite and increase sense of urgency | 78% | Within 50 meters |
| blue | Build trust and reduce anxiety | 65% | 100 meters away |
| yellow | Attract attention and convey happiness | 82% | 30-80 meters |
5. Personalized sign color trends
Recent hot searches show that the new generation of merchants prefer:
1.gradient color: Especially the blue-purple gradient, gold-red gradient, which is both modern and retains traditional meaning.
2.Mix and match materials: Combinations of wood + metal, acrylic + neon lights and other combinations have recently exceeded 200 million views on related topics on Douyin.
3.Dynamic lights: The LED signboard with adjustable color temperature and brightness can adjust the fortune energy according to different periods of time.
Conclusion: The color matching of signatures must take into account both traditional Feng Shui and modern aesthetics. Only by choosing auspicious colors that are consistent with industry characteristics can the commercial value be maximized. It is recommended that merchants refer to recent popular cases and conduct innovative designs based on their own positioning.
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