The Yi people celebrate the Torch Festival: the dazzling bloom of a thousand-year tradition
The Torch Festival is a traditional festival of the Yi ethnic minority in China. It is held every year on June 24 of the lunar calendar and is known as the "Carnival of the East." During the 2023 Torch Festival, the entire Internet launched a heated discussion around this event. The following is a compilation and analysis of hot topics and hot content in the past 10 days.
1. Statistics on hot topics during the Torch Festival across the Internet
| Topic Category | Number of discussions (10,000) | heat peak | Main communication platform |
|---|---|---|---|
| The origin and cultural connotation of the festival | 28.5 | ★★★★★ | Weibo, Zhihu |
| Celebrations everywhere | 42.3 | ★★★★☆ | Douyin, Kuaishou |
| National costume display | 35.7 | ★★★★★ | Xiaohongshu, Bilibili |
| Traditional food preparation | 19.2 | ★★★☆☆ | Go to the kitchen, Douyin |
| A modern way to celebrate innovation | 15.8 | ★★★☆☆ | WeChat video account |
2. Analysis of the core cultural elements of the Torch Festival
The Yi Torch Festival has a history of thousands of years and mainly includes three core ceremonies:
| Ceremony name | Held time | Main content | cultural symbol |
|---|---|---|---|
| sacrifice fire | The evening of the first day of the festival | The elders lit the main torch and chanted sutras and prayed for blessings | reverence for the god of fire |
| spread fire | second day of festival | Villagers give fire to each other and parade around to pray for blessings | spirit of solidarity and mutual help |
| send fire | last night of festival | Group bonfire party, singing and dancing | Say goodbye to the old and welcome the new |
3. New highlights of the 2023 Torch Festival
This year’s Torch Festival presents three major innovation trends:
1.Digital technology empowerment: Chuxiong, Yunnan launched the "Metaverse Torch Festival" for the first time, using VR technology to allow netizens around the world to immerse themselves in the festival. The number of reads on related topics exceeded 50 million.
2.Integration of culture and tourism deepens: Liangshan, Sichuan launched a "Torch Festival themed tourist route", which includes intangible cultural heritage workshop experience, Yi home visits and other special projects. Bookings increased by 180% year-on-year.
| Popular tourist destinations | Featured activities | Number of tourists received (10,000) |
|---|---|---|
| Chuxiong, Yunnan | Thousands of people carnival with torches | 12.8 |
| Liangshan, Sichuan | beauty pageant | 9.5 |
| Bijie, Guizhou | Ancient song performance | 6.3 |
3.youthful expression: The "Electronic Torch Dance" video created by the owner of Station B UP has been viewed 3.2 million times, and the Yi traditional pattern digital design competition received more than 1,500 entries.
4. Torch Festival Food Map
Festive food culture has become a new internet celebrity content:
| Food name | main raw materials | cultural implication | web search volume |
|---|---|---|---|
| Tuo Tuo meat | Wild boar meat, Sichuan peppercorns | happy reunion | 850,000 |
| Tartary buckwheat cake | Tartary buckwheat powder, honey | All hardships come with joy | 620,000 |
| fish in sour soup | Rice field fish, wood ginger seeds | More than enough every year | 780,000 |
5. Experts interpret the modern value of the Torch Festival
Li Moumou, a professor at Minzu University of China, pointed out: "As a living cultural heritage, the protection and inheritance of the Torch Festival needs to handle three sets of relationships: the balance between traditional rituals and modern interpretations, the unity of cultural authenticity and innovation, and the integration of national characteristics and public acceptance."
Wang Moumou, an expert on intangible cultural heritage protection, emphasized: "Platforms such as Douyin have made the Torch Festival attract the attention of young groups, but we need to be wary of over-commercialization dissolving cultural connotations. It is recommended to establish a digital archive to preserve core cultural genes."
With the advancement of the rural revitalization strategy, the Torch Festival is being upgraded from a regional ethnic festival to a cultural IP with national influence. Data shows that the total exposure of Torch Festival-related content across the entire network in 2023 will reach 820 million times, an increase of 45% compared with 2022, highlighting the characteristics of the times in which the awareness of the Chinese nation's community is constantly increasing.
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