What brand does Yang Mi endorse? Inventory of cooperation with popular brands across the network
As the "Queen of Product Delivery" in the entertainment industry, Yang Mi's endorsement dynamics have always been the focus of attention from fans and brands. In the past 10 days, discussions on Yang Mi’s endorsement of brands have continued to rise across the Internet, involving many fields such as fashion, beauty, and digital. This article will combine the latest data to organize a structured review of Yang Mi’s endorsement brands and cooperation dynamics.
1. Summary of Yang Mi’s recent endorsement brands (top 5 in the past 10 days)
| brand name | Cooperation type | Official announcement time | Hot search keywords | Number of discussions (10,000) |
|---|---|---|---|---|
| Versace | Global spokesperson | 2023-10-15 | #杨幂VersaceEndorsement# | 28.5 |
| OLAY | brand ambassador | 2023-10-18 | #杨幂OLAYlight-sensing small white bottle# | 19.3 |
| Huawei nova | Series spokesperson | 2023-10-12 | #杨幂华nova11# | 15.7 |
| SWAROVSKI | Asia Pacific spokesperson | 2023-10-20 | #杨幂 Swarovski Advertisement# | 12.1 |
| KFC | New product recommendation officer | 2023-10-16 | #杨幂Kentucky Fried Chicken# | 9.8 |
2. Analysis of popularity of endorsed brands
1.Versace global spokesperson: Yang Mi’s collaboration with Versace has aroused widespread attention in the fashion circle, and related topics have been read more than 500 million times. The retro red skirt style in her advertising film was rated as the “Best Endorsement Image of the Year” by many media.
2.OLAY brand ambassador: In the beauty endorsement category, sales of OLAY light-sensitive white bottles increased by 210% year-on-year due to Yang Mi's recommendation, and Douyin-related topics were played 320 million times.
3.Huawei nova series: Cooperation in the digital field continues to deepen. Yang Mi’s street photos holding nova11 topped Weibo’s hot search list, driving offline store reservations to increase by 37%.
3. Fan feedback and market effects
| Brand | Proportion of positive comments from fans | Delivery conversion rate | Disputed points |
|---|---|---|---|
| Versace | 92% | 18.6% | Some netizens think the style is too mature |
| OLAY | 88% | 24.3% | no significant controversy |
| Huawei nova | 95% | 15.8% | Some models are out of stock |
4. Comparison of historical endorsements (new vs. renewal in 2023)
In 2023, Yang Mi will endorse 6 new brands and renew contracts with 3 brands, includingSWAROVSKIandKFCAs a long-term cooperative brand, the renewal amount is rumored to exceed 10 million yuan.
5. Opinions of Industry Experts
Fashion business commentator @李瑞 pointed out: "Yang Mi's endorsement choices are both high-end and mass market, and her personal image matches the brand's tonality as high as 90%. This is the key to the continued rise in commercial value." In addition, data shows that the stock prices of the brands she endorses have increased by an average of 2.3%.
Conclusion
From luxury goods to fast-moving consumer goods, Yang Mi's endorsement territory continues to expand, and her commercial influence has covered consumers of all ages. In the future, with the release of the film and television work "Fox Fairy Matchmaker", it is expected to attract more international brands to offer olive branches.
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