How to join JD.com’s self-operated platform
As one of the leading e-commerce platforms in China, JD.com’s self-operated platform has attracted many merchants to settle in it with its large user base and efficient logistics system. This article will introduce in detail the process, conditions and precautions for joining JD.com’s self-operated platform to help merchants quickly complete their entry and start business.
1. Conditions for entry into JD.com’s self-operated platform
JD.com’s self-operated business has higher qualification requirements for merchants. The following are the basic conditions for entry:
| Project | Specific requirements |
|---|---|
| Enterprise qualifications | Business license, tax registration certificate, organization code certificate (or business license with three certificates in one) are required. |
| Brand qualification | A trademark registration certificate or brand authorization letter is required |
| Industry qualifications | Some categories require industry licenses (such as food business licenses, medical device business licenses, etc.) |
| financial capability | Have a good financial position and be able to meet JD.com’s account period requirements |
| supply chain capabilities | Have stable supply capacity and warehousing and logistics capabilities |
2. JD.com’s self-operated entry process
The process of joining JD.com for self-operation is divided into the following steps:
| steps | Specific operations |
|---|---|
| 1. Register a JD account | Register a business account on the JD merchant official website |
| 2. Submit qualification review | Fill in the company information and upload relevant qualification documents |
| 3. Waiting for review | The JD review team will complete the qualification review within 3-7 working days |
| 4. Sign a contract | After passing the review, sign a cooperation agreement with JD.com |
| 5. Pay deposit | Pay the corresponding deposit according to the category (usually 10,000-100,000 yuan) |
| 6. Store opening | After completing the above steps, the store is officially opened |
3. JD.com’s self-operated entry fees
To be self-operated on JD.com, you need to pay certain fees, which mainly include deposits, platform usage fees and commissions:
| Fee type | Amount range | Description |
|---|---|---|
| margin | 10,000-100,000 yuan | The deposit amount varies depending on the category. |
| Platform usage fee | 1,000-5,000 yuan/month | Platform usage fees are waived for some categories |
| Commission | 3-10% | Different proportions of commissions are charged according to product categories |
4. Things to note when entering JD.com for self-operation
1.Qualification documents must be clear and complete: Ensure that the uploaded business license, trademark registration certificate and other documents are clear and legible to avoid review failure due to qualification issues.
2.Category selection should be accurate: JD.com has different requirements for different categories. Choosing the wrong category may result in failure to pass the review.
3.Deposit is refundable: When the contract is terminated and there are no violations, the deposit can be applied for refund.
4.Logistics and distribution must meet requirements: JD.com’s self-operated products are usually distributed by JD Logistics, and merchants need to ensure timely delivery.
5.Pay attention to platform policy changes: JD.com will adjust its entry policy from time to time, and merchants should pay attention to official notices in a timely manner.
5. Advantages of JD.com’s self-operation
1.Traffic advantage: JD.com’s self-operated products enjoy platform traffic tilt and higher exposure rate.
2.Brand endorsement: JD.com’s self-operated model can enhance consumers’ trust in the brand.
3.Logistics is efficient: JD Logistics has fast delivery speed and good user experience.
4.Operational support: JD.com provides professional operation team support to help merchants increase sales.
Through the above introduction, I believe that merchants have a clear understanding of the entry process of JD.com’s self-operated platform. As long as you meet the qualification requirements and follow the procedures, you can successfully enter JD.com and open a new chapter in your e-commerce business.
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