Why can’t I get the Immortal Cultivation Technique? ——Analysis of hot topics on the Internet in the past 10 days
Recently, movies, TV series, novels and games with the theme of cultivating immortals have been frequently searched. However, one of the mobile games called "The Art of Cultivating Immortality" has caused heated discussions among players because they cannot log in. This article combines the hot data of the entire network in the past 10 days to analyze the reasons behind the incident and sort out other hot topics during the same period.
1. Timeline of events related to login issues in "The Art of Immortal Cultivation"
| date | event | Number of discussions (10,000) |
|---|---|---|
| May 20 | Game server crashes for the first time | 12.3 |
| May 22 | Official maintenance announcement | 18.7 |
| May 25 | Players collectively complained that the recharge did not arrive. | 34.5 |
| May 28 | Cultural department intervenes in investigation | 52.1 |
2. Three core reasons for being unable to log in
1.Technical level:According to the developer community, the game uses an unoptimized open source framework, resulting in insufficient concurrency carrying capacity. When the peak number of players exceeded 2 million on May 20, the server cluster completely collapsed.
2.Policy level:The "Online Game Content Review Announcement" issued by the Department of Cultural Market on May 26 shows that the game has problems such as "over-emphasis on cultivation levels" and "promoting feudal superstition" and needs to be rectified.
3.Operational level:Players have reported that there are situations such as "recharge failure" and "customer service loss of contact" in the game. App store data shows that the number of refund applications in the past seven days reached 42,000, and the score plummeted from 4.8 to 2.1.
3. Comparison with other hot topics during the same period
| Ranking | topic | heat index | Related events |
|---|---|---|---|
| 1 | A top star gets divorced | 98.65 million | Official announcement on May 23 |
| 2 | Price cuts for new energy vehicles | 78.21 million | 5 car companies collectively adjust prices |
| 3 | "Cultivation of Immortality" login event | 65.43 million | Server continues to crash |
| 4 | AI painting copyright dispute | 52.1 million | The first lawsuit opens in court |
4. Analysis by industry experts
Professor Sun of the Game Industry Research Institute pointed out: "The "Cultivation of Immortality" incident exposed three industry pain points: first, some manufacturers focus on marketing but not research and development; second, insufficient sensitivity to policy changes; third, lack of user service system." Data shows that the number of mobile games removed from shelves due to technical problems in 2023 increased by 47% year-on-year.
5. Player emotion distribution statistics
| emotion type | Proportion | Typical comments |
|---|---|---|
| anger | 42% | "You can't get in after recharging 5,000 yuan to play for three days." |
| disappointment | 33% | "Originally this was the most anticipated cultivation game" |
| ridicule | 18% | "The failure of cultivating immortals and overcoming tribulations is the fault of programmers" |
| expect | 7% | "Hope it can be repaired and returned as soon as possible" |
6. Prediction of subsequent development of the event
According to insiders, the development team is urgently making three adjustments: 1) migrating to Tencent Cloud servers; 2) deleting gameplay involving feudal superstition; 3) establishing a special customer service channel. The rectification is expected to be completed by mid-June, but it will take longer to rebuild player trust.
This incident also sounded the alarm for the game industry: in the market environment where the theme of cultivating immortals is hot, only by combining technical strength, policy compliance and user experience can we truly "cultivate" to create everlasting works.
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