What dolls are popular in the United States: An inventory of the latest trends in 2023
In recent years, the doll toy market has continued to boom. As one of the largest toy consumer countries in the world, the United States has attracted much attention for its fashion trends. This article will sort out the most popular types of dolls in the United States and their related data based on the hot topics and hot content on the Internet in the past 10 days.
1. Top 5 most popular doll brands in the United States in 2023
| Ranking | brand | market share | Popular products | price range |
|---|---|---|---|---|
| 1 | LOL Surprise! | 23% | OMG series | $10-$50 |
| 2 | Barbie | 18% | Movie co-branded models | $15-$100 |
| 3 | Rainbow High | 15% | Shadow High Series | $20-$60 |
| 4 | American Girl | 12% | Historical figures series | $100-$300 |
| 5 | Bratz | 8% | retro replica | $25-$80 |
2. Analysis of Popular Doll Types
1.Blind box doll: The LOL Surprise! series continues to lead the blind box trend, and its unboxing surprise experience is deeply loved by children. The latest data shows that the number of unboxing video views of this type of product on social media has increased by an average of 15% per month.
2.Film and television IP co-branded models: With the release of the live-action movie "Barbie", sales of related peripheral products surged. According to statistics, sales of Barbie dolls increased by 320% year-on-year in July.
3.Educational dolls: The STEM-themed doll series launched by American Girl has won the favor of parents, and its entertaining and educational features have become an important selling point.
| Doll type | target group | core selling point | social media popularity |
|---|---|---|---|
| Blind box type | Children 6-12 years old | Collecting fun | ★★★★★ |
| Film and television co-branding | All ages | Emotional consumption | ★★★★☆ |
| Education | parent group | educational value | ★★★☆☆ |
3. Consumer Behavior Data
According to the latest survey:
| buying factors | Proportion | Age distribution |
|---|---|---|
| Appearance design | 42% | Mainly 6-15 years old |
| brand awareness | 28% | Parents aged 25-40 |
| price factor | 18% | all ages |
| educational value | 12% | Parents aged 30-45 |
4. Social media influence analysis
TikTok has become the main platform for doll marketing, and the number of views of related tags:
| label | Number of plays (100 million) | year-on-year growth |
|---|---|---|
| #LOLSurprise | 24.5 | 35% |
| #BarbieMovie | 18.2 | 280% |
| #RainbowHigh | 6.8 | 22% |
5. Forecast of future trends
1.sustainable materials: Environmentally friendly dolls will become a new selling point, and many brands have announced that they will launch product lines made of recyclable materials in 2024.
2.digital interaction: AR technology applications will become more common, and it is expected that 60% of new products will be equipped with digital interactive functions.
3.cultural diversity: The demand for doll designs that reflect multiculturalism continues to grow, and searches for related products have increased by 45% year-on-year.
To sum up, the American doll market is showing a diversified development trend, with both innovative breakthroughs of traditional brands and the rapid rise of emerging brands. Consumer demand for dolls has changed from simple toys to comprehensive products integrating entertainment, education and collection.
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